· 4 min
The tracking every business website needs
Page views are not a strategy. These are the events that tell you what creates customers.
Track actions, not visits
The events that matter: CTA clicks, WhatsApp clicks, form starts, form steps, successful submissions and bookings. Each should carry page, language and campaign source.
Keep attribution
Store UTM parameters and referrer on the first visit and attach them to every lead. Without this, you can't tell which campaign produced a customer.
Add server-side events
Browser tracking alone misses a significant share of conversions. Sending leads and purchases server-side to Meta and Google restores accuracy and improves campaign optimization.
