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Custom platforms

Custom platforms built around your business.

Front office, back office, roles, workflows and integrations — engineered as one reliable system your business can run on.

Problem

Your business outgrew spreadsheets and plugins.

  • Critical workflows live in WhatsApp groups and Excel files.
  • Off-the-shelf tools force your process to fit their limits.
  • Data is scattered, so decisions are guessed.

Who it's for

Built for

  • Companies digitalizing a core operation
  • Founders building a SaaS or marketplace
  • Businesses replacing a legacy system

Solution

Architecture first. Then product.

We map your workflows, users and data, design the architecture, and build a platform with a customer front office, a team back office, and the integrations that connect it to the rest of your business.

Capabilities

  • Front office
  • Back office
  • Authentication
  • Roles & permissions
  • Business workflows
  • Dashboards
  • APIs
  • Databases
  • Integrations
  • Payments
  • Booking
  • Reporting
  • Notifications
  • Automation

What's included

  • Discovery and specification
  • Technical architecture
  • UX/UI for every role
  • Frontend and backend development
  • Admin dashboard
  • Security and QA
  • Deployment and monitoring
  • Documentation and handover

Custom platforms

Software built around how your business actually works.

When templates stop fitting, you need a platform: your workflows, your roles, your data — with a front office for customers and a back office for your team.

Custom Platforms — From 60,000 MAD

Final investment depends on scope, complexity, integrations and business requirements.

100,000 MAD+150,000 MAD+250,000 MAD+
crm.nexa-immobilier.ma/pipeline

Lead pipeline

Demo data

New

Yasmine B.

Anfa

Meta

Karim E.

Maarif

Meta

Leila O.

Bouskoura

Meta

Contacted

Omar T.

Corniche

Meta

Salma R.

CFC

Meta

Visit

Mehdi A.

Anfa

Meta

Offer

Nadia K.

Racine

Meta
  • 01Front office
  • 02Back office
  • 03Authentication
  • 04User roles
  • 05Permissions
  • 06Admin dashboard
  • 07Business logic
  • 08Database
  • 09APIs
  • 10Integrations
  • 11Search & filters
  • 12Uploads
  • 13Notifications
  • 14Payments
  • 15Booking
  • 16Reporting
  • 17Automation
  • 18Security
  • 19QA
  • 20Deployment

Related project

Nexa Immobilier

Property portal · Lead generation · Agent CRM

From ad click to agent WhatsApp in under a minute.

View Case Study

Product study

Process

Six steps. Zero guesswork.

  1. 01

    Discover

    • Business
    • Market
    • Customer
    • Goals
    • Opportunity
  2. 02

    Strategy

    • Positioning
    • UX structure
    • Technical architecture
    • Growth approach
  3. 03

    Design

    • UX
    • UI
    • Conversion flow
    • Responsive experience
  4. 04

    Build

    • Frontend
    • Backend
    • Backoffice
    • Integrations
    • Tracking
  5. 05

    Launch

    • Testing
    • QA
    • Deployment
    • Analytics
    • Campaign readiness
  6. 06

    Grow

    • Acquisition
    • Measurement
    • CRO
    • Optimization

Investment

From 60,000 MAD

Projects from 60,000 MAD. Investment depends on functionality, architecture, integrations and project complexity — complex platforms commonly exceed 100,000, 150,000 or 250,000 MAD.

Discuss Your Platform

FAQ

Questions, answered.

Who owns the code?

You do. Code, database and infrastructure accounts belong to your company.

Can it be built in phases?

Yes. We define an MVP that delivers value first, then evolve with clear milestones.

Can it integrate with our existing tools?

Yes — ERP, CRM, payment, accounting, messaging and any system with an API.

Project configurator

Let's build your next growth system.

Five short steps. A real person from AdGrow.ma reviews every request.

  • Reviewed by a senior team member
  • Reply within one business day
  • No obligation, no spam

Prefer WhatsApp?

Talk on WhatsApp

Step 1 of 5

What do you need?

What do you need?

Select everything that applies.

Ready to build what's next?

Tell us where you want your business to go. AdGrow.ma will build the system to help you get there.