Skip to content
Product studyBeauty · E-commerce

Maison Argane

A Moroccan skincare brand built to sell beyond Instagram.

Industry
Beauty · E-commerce
Services
E-commerce · Meta Ads · Tracking & Analytics · Conversion Rate Optimization
Technology
Next.js · Headless commerce · Meta CAPI · GA4
Year
2026

01

Problem

Many Moroccan beauty brands sell through Instagram DMs: orders get lost, stock is manual, and ad platforms never see a real purchase.

02

Approach

Build a brand-first store that justifies premium pricing, a checkout designed for mobile and cash-on-delivery, and a clean data layer for Meta and Google.

03

Solution

A headless storefront with ritual-based product storytelling, one-page checkout, order back-office and server-side purchase events.

01

Storefront

Rituals, product pages, bundles and reviews module.

02

Operations

Orders, delivery status, stock and customer records.

03

Growth layer

Catalog ads, retargeting and CRO experiments.

maison-argane.ma

Maison Argane · Rituel

Huile d'Argan Pure

Cold-pressed · Essaouira · 30 ml

30 ml50 ml100 ml
290 MADCOD · Card
Add to bag
★★★★★Free delivery Casablanca

Checkout

Huile d'Argan Pure

30 ml × 2

580
Full name
Phone
City
Cash on deliveryCard
Confirm order · 580 MAD
admin.maison-argane.ma/orders

Orders

Demo data

Orders today

37

▲ 5

Avg. basket

412

COD confirmed

91%

#1284CasablancaShipped
#1283RabatConfirmed
#1282TangerDelivered
#1281AgadirConfirmed

Capabilities

  • One-page mobile checkout
  • COD + card payment
  • Order back-office
  • Meta Conversions API
  • A/B-ready product pages

A demonstration build designed by AdGrow.ma to show product and technical capability. No client metrics are claimed.

All workNexa Immobilier

Ready to build what's next?

Tell us where you want your business to go. AdGrow.ma will build the system to help you get there.